365 Real Estate Virtual Assistant

Having been a licensed Realtor for 17 years prior to opening my real estate Virtual Assistant business, I know most real estate agents don’t like the drudgery of shuffling paperwork, scheduling inspections and tracking down addendums. You would much rather be out working with buyers and sellers.

Well now, you don’t have to! Our Transaction Management Team will do it for you.

The following is a list of the basic services myREassistant.com provides (we are not limited to these, however):

• Brand our communication and software to your business.
• Review contract and addendums for accuracy & completion.
• Provide copy of contract and addendums to your office, clients, lender, settlement agent and co-op agent.
• Personalized contact with all parties introducing our services.
• Weekly follow-up with all parties and especially with YOU, keeping everyone informed!
• Arrange for appraiser’s access to the property and follow-up with the lender to obtain a copy of the appraisal.
• Ensure all deadlines are met.

Read more…

It is a challenge to choose a closing gift for your clients that has shelf life and is something the client will use and appreciate. A Closing CD with all of the documents from the real estate transaction, photos of the home and branding for you is the ideal solution. Here are a few examples of what your real estate virtual assistant can do for you:

Get more information on how you can get Closing CDs for your clients.

If your market is experiencing a high number of foreclosures, your clients and prospects will be interested in up-to-date real estate foreclosure statistics for your area.

As a real estate virtual assistant, I bring added value to my clients by subscribing to RealtyTrac.com which allows me to provide foreclosure information to my real estate agents free of charge. Providing this free information is a $660 value to my clients.

Foreclosure information can be used in any number of ways…market reports, blogs, videos, newsletters to name a few.

Here is how we used foreclosure statistics in Drew Hartanov’s blog.

Your real estate virtual assistant shares knowledge concerning Internet scams and other issues relevant to the real estate industry. Scammers have been targeting Craigs List rental listings for some time now. Below is a new wrinkle you need to be aware of:

Craigs List Email Scam:

Subject: Very interested in your posting

Hello,
I’m very interested in your add posted on Craig’s list, is this your add because I was looking at a few listing and I don’t know who is who. Please look and tell me if this is the one.

<http://www.newyorkjoa.com/bbs/data/accounts.craiglist.org>

Is the price right for this posting!!! because I want to buy it 100%!!!
Thanks !

Of course the verbage is a little off – it usually is, but when you read this email, the “who is who” part might make you think, “Oh no, somebody duplicated an ad on us again and now they can’t figure out which one is the real price.”

The trick is when you click on the link in this email, you think it will be your ad, but instead a screen pops up that looks JUST LIKE the official Craigslist login screen.

They are hoping you will be confused and/or curious enough to trick you into logging in to see your ad. When you do, they will get your log in and your password information.

The clue is, you need to check out the address up top – its not Craigslist. When you are looking at that fake login page, at the top it reads:
<http://newyorkjoa.com/bbs/data/accounts.craiglist.org/>

http://newyorkjoa.com/bbs/data/accounts.craiglist.org/

Craigslist has a warning now on their login screen, telling you all about this same kind of thing. (see below)

WARNING: scammers may try to steal your account by sending an official-looking email with a link to a fake Craigs List login page that looks like this page, hoping you’ll type in your username and password.

Look carefully at the web address near the top of your browser to make sure you are on the real Craigs List login page, https://accounts.craigslist.org

The safest way to login is go to the Craigs List homepage directly by typing in the web address, and then clicking on the ‘my account’ link.

We’re all Irish on St Patrick’s Day!

Did you get St. Patty’s Day greetings out to your clients? If not, let a real estate virtual assistant do it next year.

People like to know you are thinking about them even if it is only through an email they know you are probably sending to hundreds of other people. Sending holiday greetings makes folks feel special…especially if it is heartfelt with no call to action.

Be real, take the time to send a ‘thinking of you’ email or a hand written note and ‘the luck of the Irish’ will come to your real estate business.

As a real estate virtual assistant, I stay on top of new marketing techniques and share them with my clients. For example, Mr. Internet, Michael Russer, shared part of his latest coaching webinar ‘How Google’s MyMaps Can Put You Ahead of the Pack!’ on Facebook.

There are some great ideas regarding map useage, how maps can be personalized to your market, how they can be integrated into your website to drive traffic,  the seo benefits and much more. And how to have a real estate virtual assistant create maps for you.

Want help creating your maps? I’m glad to help!

This is a copy of an email that went out to my clients this morning…

“Daylight savings starts this weekend. Would you like a reminder email sent to your real estate database? See sample below…”

A real estate virtual assistant makes your life easier by suggesting marketing ideas and ways to stay in touch with your database.

Contact me anytime to talk about how a real estate virtual assistant can make your life easier.

Many real estate professionals focus the majority of their time generating leads and servicing current clients and are excellent at it, but drop the ball when it comes to staying in touch with clients after the sale.  As your real estate virtual assistant can create and implement an ‘After the Sale’ stay in touch campaign so you stay top of mind consciousness with your closed (I hate saying ‘past clients’) clients.

Management of this plan is best done in your contact management software and might include staying in touch with the following activities:

New home Congratulations card
Monthly online newsletter
Quarterly referral reminder card
Birthday cards to the whole family
Home Anniversary card
Daylight Savings reminder
Holiday greetings
Quarterly phone call
Annual appreciation event
Halloween pumpkins
Thanksgiving pies
Discounts from local vendors
Mother’s Day flower
Father’s Day gift certificate

Have questions or need more ideas? Feel free to contact me at anytime!

If your listing coordination consists of direct marketing, you can have your real estate virtual assistant custom design ‘Just Listed and Just Sold Postcards‘ to market your listings or use template designs for the many online companies offering this service. ExpressCopy.com, QuantumMail.com, and ColorForRealEstate.com are among the most popular.

Some of your contact management and Internet flyer software include templates for your convenience.

One of the first questions to ask yourself is, “Who is my target market?” Do you want to market to homes surrounding your listing, prospecting for more listings? Or are you targeting buyers and want to mail to a move-up neighborhood or apartment complex.

You will get a much better return on your investment if you or your real estate virtual assistant follow-up your postcard mailing with a phone call!

Let’s continue our discussion of Listing Coordination. Yesterday we talked about using Postlets for your Internet flyers. There is another product you will want to consider to having your real estate virtual assistant use when marketing your listings on the Internet…Vflyer.com.

Vflyer has a free version, but you can only have 5 active flyers. Even though there is a cost, it has some great features.

1. It contains a slide show and a link to your real estate website on the first page of a multi-page flyer. Below are examples from a flyer I created for Teri Isner:

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