19. Advocate Of Social Media
The post, The 11 Commandments of Social Media, was first written by Chris Street and then posted on eRealEstateSocial.com. I thought is to be so clever, I wanted to share it with you…
Whether you’re a creative type, a business owner or an experienced regional marketer, the proliferation of social media recently can confuse, bemuse and excite in equal measure.
It’s no longer enough to send out monthly newsletters or email campaigns to talk to potential customers – now we’re supposed to actually engage with them, talk to them, and respond to them in real-time across social media platforms.
The worst thing? You can’t escape it.
Facebook has more than 400 million users, Twitter accounts have increased by nearly 1,382% in the last 12-month period alone, whilst Technorati currently monitors more than 133 million blogs across the Internet. To survive online, social media involvement appears to be a must-have activity. Go where customers hang out.
There are, however, some basic considerations for effective social media engagement. Here’s my Top 10 Commandments for social media:
1. Thou shall not spam
Whatever you do, don’t spam your customers or target markets. They won’t appreciate a barrage of poorly-researched, irrelevant and inbox-clogging spam emails. Spamming inboxes – whether it’s company email addresses, Twitter accounts or Facebook will win zero brownie points and alienate you from any further contact. Once credibility is lost, it’s not coming back anytime soon, if ever.
Hyperlinking and acknowledging external sources on your blog makes common sense.
2. Thou shall not steal
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