If your listing coordination consists of direct marketing, you can have your real estate virtual assistant custom design ‘Just Listed and Just Sold Postcards‘ to market your listings or use template designs for the many online companies offering this service. ExpressCopy.com, QuantumMail.com, and ColorForRealEstate.com are among the most popular.
Some of your contact management and Internet flyer software include templates for your convenience.
One of the first questions to ask yourself is, “Who is my target market?” Do you want to market to homes surrounding your listing, prospecting for more listings? Or are you targeting buyers and want to mail to a move-up neighborhood or apartment complex.
You will get a much better return on your investment if you or your real estate virtual assistant follow-up your postcard mailing with a phone call!
Let’s continue our discussion of Listing Coordination. Yesterday we talked about using Postlets for your Internet flyers. There is another product you will want to consider to having your real estate virtual assistant use when marketing your listings on the Internet…Vflyer.com.
Vflyer has a free version, but you can only have 5 active flyers. Even though there is a cost, it has some great features.
1. It contains a slide show and a link to your real estate website on the first page of a multi-page flyer. Below are examples from a flyer I created for Teri Isner:
Many of your real estate companies post your listings to Trulia, Backpage, GoogleBase, FrontPage and Zillow and other real estate websites. Usually these postings link back to company websites and pages. One of the benefits to having your real estate virtual assistant create your own Internet flyers with a product such as Postlets.com is it markets you instead of your company.
Postlets is free, but there are some limitations with the free account. Ads run down the right side of the flyer and you can only upload 6 photos. Here is an example of one of Scott Darling’s flyers:
One features I really like on Postlets is the ‘walkability score’ from WalkScore.com. This score indicates how easy it is to walk in the neighborhood and shows what establishments are within walking distance of the house.
Many real estate agents that I know either hate writing descriptions for their properties or don’t have the time to put much thought into it. Guess what? You don’t have to! Your real estate virtual assistant can do this for you with photos and basic information about the property.
We handle Listing Coordination for Mike Manosky in Huntsville. Mike sends us the MLS sheet, photos and a check list he completes when taking the listing. Mike had compliments form a Craigs List prospect from this property description we wrote for him:
Paradise is here and you have arrived. Come take a look inside this amazing ranch with your own private oasis. The one of a kind floor plan makes for enjoyable family living and easy entertaining. From the moment you enter into the tiled foyer you will see that this specially designed home has something for everyone. Step down into the great room with wood floors, gas fireplace and a wall of windows that brings the lovely outdoors in.
An awesome designer kitchen features wood floors, vaulted ceilings, smooth top range, dazzling window, and an abundance of cabinet space. A beautiful gas fireplace adds ambience to both the sitting area and the great room. In addition to the formal dining room, there is a charming eat-in kitchen area with two picture windows. Need a place to call your own? Check out the sitting room, perfect for a home office as the view is endless. The master suite boasts an 11 foot trey ceiling, dual vanities, walk-in closet, whirlpool tub and separate shower. The additional bedrooms are sized perfectly for guests or a growing family. Relax on your covered patio and enjoy your retreat’s lush landscaping. Summertime is a blast with the inviting super-sized pool with waterfall. The tree-lined property has no neighbors behind and is fenced for extra privacy. Come on out today and start living in paradise!
As I mentioned in yesterday’s post, Listing Coordination is a popular task to outsource to a Real Estate Virtual Assistant. Many real estate companys input your listings into the Multiple Listing Service for your, but if not your VA can do it. It is tedious work and something most real estate professionals I know hate doing it themselves!!
Real Estate Virtual Assistants refer to the marketing of your real estate listings as Listing Coordination. Listing Coordination is easily outsourced and is a good place to start our daily posts.
There are almost limitless activities that can be lumped under Listing Coordination, but today we’ll talk about virtual tours. If we are not entering the listing into the MLS, most of our clients email us the listing sheet, and information sheet about the property and photos. Within 24 hours of receiving all your property info, we’ll have the tour complete.
An alternative to emailing listing info is using Drop Box. A nifty desktop application you can drop your files into and share with others. It syncs with everyone you are sharing with which can be a little disconcerting the first time it happens! A notification pops up in the bottom right corner of your screen showing a file has been dropped in the box…I really thought I was loosing it the first time this happened. Back to virtual tours….
Some of my favorite virtual tour products are:
Visual Tour.
A tried and true product. Probably the original. Automatically uploads to Realtor.com. They are always adding new features. One of the latest is video creation for You Tube.
If your listing coordination consists of direct marketing, you can have your real estate virtual assistant custom design ‘Just Listed and Just Sold Postcards‘ to market your listings or use template designs for the many online companies offering this service. ExpressCopy.com, QuantumMail.com, and ColorForRealEstate.com are among the most popular.
Some of your contact management and Internet flyer software include templates for your convenience.
